ForChics
Vegan beauty brand rebuilt around trust and verified reviews.
“Our old site didn't build trust fast enough. This one does. Customers can see the reviews, the guarantee, and the results before they even scroll.”

The brief
ForChics needed their vegan, cruelty-free beauty line to feel as credible as it is effective — trust was the real barrier to conversion, not product quality.
What we built
We restructured the catalog by customer concern instead of product type, added a visible money-back guarantee, and surfaced verified before-and-after reviews above the fold. Automated email flows now handle abandoned carts and post-purchase reviews without manual work.
Key features
- Catalog organized by customer concern
- Visible money-back guarantee
- Verified before-and-after review gallery
- Automated abandoned-cart and review-request flows
- Above-the-fold trust signals
Our focus & the result
Every design decision came back to one question — does this make a first-time visitor trust us faster. Conversion and revenue improvements are shown in the results section on this page.
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SeeTrue Glasses
Refined, international-ready eyewear store.
The Conscious Bar
Clean-beauty Shopify Plus store built for eco-conscious shoppers.
Collection Akhavan
A gallery-style store for handcrafted pieces.
Die Schrothkur
A calm, content-forward wellness store.
Orbes
A minimal, considered store for a design-led brand.
Want results like these?
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